You are not alone. Right now, everyone is struggling for getting a high ROI from their pay per click (PPC) campaigns. And after some time, they stopped spending money on it.
There’s a myth in the digital marketing world that PPC advertising is a costly affair. But an effective and guided approach of the campaign with a proper campaign management can get you a high ROI.
To help make your PPC campaign run a little smoother for you, follow these 10 effective and tested PPC tips.We hope that these tips will make the whole process more enjoyable and fruitful:
The foundation of any PPC campaign is its keywords. And that’s followed by keywords research, which you can perform in a number of ways using keyword research tools.
For example, Google’s keyword suggestion tool
every PPC marketers’ favorite tool u to generate a list of keywords. You can then export that list into an Excel spreadsheet and then update it infrequently, if ever,But there’s one problem here.Search trends are changing in real time. What’s popular today may not be popular in a month or two, and if you never update your keyword research you’ll miss out some of your potential leads.
Do the startup’s way of research to find the customer’s queries.Follow Quora or Pinterest, Instagram, Twitter-like tools. Find what’s your potential customers are searching for your niche. As these social media platforms are the one that will provide you real time search ad help you find your right target audience. Now expand and build your PPC marketing campaigns and acquire valuable new customers.
Testing a campaign with a small budget is important to find out that you have done your homework well or not. Create different sets of ads copies and try different niche keywords related to your business in the title and descriptions. Try A/B testing for different ads extensions to know what is working.
That’s what Ogilvy Suggests.“What really decides customers buy or not to buy is the content of your advertising, not its form “
Create the content for users. The ad and copy have to be appealing, eye-catching and enticing. Don’t do keywords stuffing in the copy, remember you are creating content for humans, not machines.
Include an enticing call to action, as it will tell your customers what to do. The key is to tightly connect the message and call-to-action from the ad copy to the landing page. Sometimes, even small changes can make a big impact, so record your progress, and keep what works.
Another way to improve a campaign is by using negative keywords. This removes ads that contain a keyword that shows the ad would be shown to the wrong audience. For example, a men’s clothing store can use “women” as a negative keyword, because anyone searching for a women’s article of clothing (e.g. women’s dress) won’t click on an ad for the men’s clothing store. Similarly, a business that is creating products for luxury and sells expensive goods can use “cheap” as a negative keyword because it would prevent them from showing the ad to people looking for limitation brands.
Getting a customer to click an ad is only half marathon. Ad clicks alone don’t generate revenues. Sells do. Marketers can improve their ROI by adding to the landing page that customers reach when they click an ad. Ask only that information that is necessary. Don’t make it tedious for users to so much of information. Just study this
example, it will help creating and optimized landing pages.
Track the activity your ads are getting and track the users who are clicking those banners. Collect as much information as you can to further inform you what customers you should be targeting and what kinds of ads are working best for you.
Remarketing advertisements are the ones that follow users through to other sites they surf. Remarketing allows you to connect with people who have already visited your site or shown an interest in your products & services. If a lead has visited your site without buying anything, remarketing allows you to reconnect with them by showing different ads from your campaign or sending your ads to their other devices.
Optimize your campaign for mobile and desktop. Track traffic, clicks and impressions via comparing the performance of the ads and then adjust your bids accordingly.
You will lose your money if your ads are not properly targeted according to the GEO location. Select all your targeted locations wisely because it wouldn’t make any sense to get clicks from locations where you are not providing product or services.
Remember one thing, the goal of Digital marketing is not to rank #1. The goal is to generate leads and sales for your business.